Role: Senior Copywriter & Creative Strategist

Client: FX Networks

Agency: Ralph Creative

2022 - Promax North America - What We Do in the Shadows S3 - Bronze Winner in 360 Campaign Comedy Program

2021 - Clio Entertainment - What We Do in the Shadows S2 - Silver Winner in Television/Streaming Integrated Campaign

I led the What We Do in the Shadows social accounts for seasons 2, 3, and 4, coming up with wild concepts and writing all sorts of inappropriate copy while overseeing a team of coordinators, strategists, designers, and producers. So many good laughs were had — and we even had some press. It’s impossible to choose my favorites from hundreds of tweets, videos, memes, and more, but below are some pieces I’m especially proud of.

Script by me. A season 2 recap video from your favorite familiar, Guillermo.

Scripts by me. These two videos were part of an activation, encouraging fans to apply for the very illustrious role of a familiar on our Instagram stories.

My pride and joy. A 3-hour (pre-recorded) livestream of Guillermo stuck in a shipping crate, complete with talent VO and ASMR. Fans caught on that it was a 20-minute loop and still stayed for the whole thing.

Get the plastic surgery of your dreams, just like Nandor.

If each character starred in their own movie, what would it look like? Plus, a group one for fun.