Role: Senior Copywriter & Creative Strategist

Client: FX Networks

Agency: Ralph Creative

2022 - Promax North America - Snowfall S4 “Franklin Tells All” - Silver Winner in Micro Video Content

I led the Snowfall social accounts for seasons 3, 4, and 5, building our organic presence brick by brick. We nurtured a fandom that extended far beyond our channels, spurring organic trending tweets, cast-hosted Twitter audio rooms, weekly Buzzfeed reaction articles, and more. Everyone wanted in, and we made sure to keep fans coming back week after week. We live tweeted every episode, making #SnowfallFX almost always the top trending hashtag. 

Our follower count absolutely exploded. From season 3 to 5: 

• Facebook grew by over 60%

• Twitter grew by over 110%

• Instagram grew by over 230% 

I’m incredibly proud of all of our content and community management efforts, but I hold a strong affection for our season 4 and 5 recap videos.

Scripts by me. Character recaps from Franklin’s POV (featuring custom VO from Damson Idris) that tease relationships, motivations, and fates. These won a 2022 Promax North America award.

We received beautiful marketing shoot footage, which became the visual anchor for our character recaps. I sifted through all prior seasons (aka 40 episodes) and pieced together VO for each character to tell a mini narrative — one that would come into play in the upcoming season.