Role: Senior Copywriter 

Client: MasterBrand

Agency: Known

MasterBrand, a B2B company with a large portfolio of cabinet brands, is transforming the consumer experience of remodeling by launching their fist DTC brand, Rebode. Rebode’s debut service, Kitchen Jumpstarter, is a web experience that empowers homeowners to build a personalized kitchen remodel profile tailored to their needs and style preferences. Oh, and it’s free.

I partnered with Known to build Rebode’s site. Working closely with the Creative Director and strategists, I crafted copy that captures the brand’s mission, provides a clear overview of Kitchen Jumpstarter, and encourages homeowners to dive into the experience.