Meta Quest+
Role: Senior Copywriter
Client: Meta
Agency: Media.Monks
I worked with the incredible team at Media.Monks to launch Meta Quest+, Meta’s first gaming subscription. To excite Quest owners, we crafted verbal and visual identities that highlighted three key points: content discovery, great value, and convenience.
Collaborating with the Creative Director, I wrote copy for the key art, launch video, social assets, and subscription overview page — in addition to supporting copy for the Meta Quest Store and other relevant Meta.com pages. I also helped build a messaging playbook to guide all future campaign copy.
