Role: Senior Copywriter 

Client: Cisco

Agency: The Craftsman Agency

Cisco — owner of Duo Security — wanted an eBook to describe the product’s key features to potential customers. The twist? The partnership with Marvel’s Guardians of the Galaxy Vol. 3., a beloved IP with lots of restrictions.  

Despite the challenge, I had a fun time writing the nine-page eBook, highlighting Duo’s capabilities while incorporating related film elements like teamwork and defense against threats. Users received the eBook as a download after taking a quiz to assess their organization’s cybersecurity — all timed to the film’s release, of course.

Read the full eBook here.